Boy Untitled has consistently been releasing some of our favourite pop in 2021, beginning with ‘Imposter’ in January, continuing with ‘Lionsgate’ in March and now again with the arrival of ‘Losing Time’. Using the influence of art to make a statement, the music video is a metaphor for our world’s relationship with Mother Nature and more specifically the climate crisis.
Boy Untitled continues, “‘Losing Time’ was originally written about my (then) failing marriage and how my husband and I struggled to survive the quarantine period together. The video is inspired by Madonna’s ‘Don’t Tell Me’ and ‘Ray of Light’ music videos, as well as, other late 90’s/early 00’s pop culture references (Final Fantasy, the Matrix, et al).”
Watch the ‘Losing Time’ video below and follow Boy Untitled on Instagram / Spotify.